Creative Portfolio

Hello, World! I'm Tom.
A UK-based Product Lead.|

Blending Strategy, Creativity & Commercial Impact – A Swiss Army Knife Approach

I'm a data-driven Product Lead with a love for hiking, squash, and all things digital. A strong believer in continuous learning and building user-focused experiences that turn challenges into opportunities for growth.

Expertise

So, what do I do?

I leverage my expertise in Product Design and Frontend Development to craft user-focused solutions for complex creative challenges, delivering impactful and successful brand experiences that turn challenges into opportunities for growth.

Product Design

Figma, User Experience, UI Design, Wireframing & Prototyping, Project Management, Adobe Creative Suite

Branding & Strategy

SEO, Design Systems, Creative Direction, Print & Digital Marketing Materials

Development & Analytics

HTML5 & CSS3, Bootstrap 5, PHP, Wordpress, Shopify, Github, Jira, Notion, Google Analytics

Process

My process

Lay the Foundations

Outline the project strategy - what are we building and why? Get insight into the users' perspective by analysing their behaviour and uncovering needs and pain points through analytics, surveys, and interviews.

Wireframe & Test

Create low-fidelity sketches to outline layout and functionality, identifying potential issues early. Gather internal and user feedback to refine and improve before committing resources.

Design, Build, & Release

Establish a Design System to ensure consistency across all high-fidelity designs. Handover designs to developers in small batches to maintain momentum. After release, monitor user engagement, test hypotheses, and iterate continuously.

Monitor, Grow & Scale

Post-launch, analyse data to identify growth opportunities. Prioritise high-value features, optimise user experience, and listen to users. Use A/B testing and data-driven insights to refine and scale the product effectively.