"Custom Gifts specialise in personalised
gifting for all occasions"

I designed serveral logos at Your Print Partner; most notable was Custom Gifts, a Lincoln based company that specialises in personalised gifting for all occasions.

I came up with the concept of a signatuare to visually display personalisation, as they are unique and personal to every individual. After asking 30+ people to write "Custom Gifts", I analysed the handwriting and noticed different inflections in people's style of writing.

This allowed me to create a logotype that was truly unique and means that each package is 'personally signed by Custom Gifts'.

See the Brand Guidelines here: brand-guidelines.pdf