Creative Portfolio

Hello, World! I'm Tom.
A UK-based Product Designer.|

A creative embracing data-driven approaches & all things digital.

I'm a Product Designer with proven experience working on successful websites and SaaS platforms, using data-driven decisions to make them look great and easy to use.

I take pride in working with others to consistently deliver quality work and display excellent written, verbal,and communication skills.

Happiest when hiking outdoors, playing squash and designing, and a strong believer in continuous learning.

Expertise

So, what do I do?

I combine my knowledge of UX Design and Frontend Development to provide solutions
to complex creative problems and build successful brand experiences.

Product Design

Figma, User Experience, User Interface Design, Wireframing & Prototyping, Project Management, Adobe Creative Suite

Branding & Strategy

SEO, Design Systems, Creative Direction, Print & Digital Marketing Materials

Development & Analytics

HTML5 & CSS3, Bootstrap, Wordpress, Shopify, Github, Jira, Notion, Google Analytics

Process

My process

Lay the foundations

Outline the project strategy. What are we building? Why are we building it? Identify your audience with user personas. Analyse user behaviour by gathering analytics, conducting surveys and interviews to understand the users' needs and pain points.

Wireframe and Testing

Create a low-fidelity wireframe to visualise the layout and functionality, help identify potential issues and opportunities early on in the process, and make improvements before investing time and resources into the final design. Stress test this design internally with stakeholders and participating users.

Design, Build, and Release

When the low-fidelity wireframes are signed off, create a Design System to ensure all high-fidelity designs are consistent. Handover the designs to the Developers in small batches to keep continuous momentum and avoid blockers. After releasing, monitor the data and listen to user feedback to understand how users are engaging with the new product. Create hypotheses, test, iterate, and repeat.

Monitor, Grow, and Scale

Switch focus to expanding the product’s reach and impact. Analyse post-launch data to identify key areas for growth and prioritise features that add value to the users and provide commercial value. Continually optimise the user experience, explore new markets, and adapt to different user segments.Iterate based on feedback, using A/B testing and data-driven decisions to refine the product and keep it competitive and scalable.